Sana Jardin is a socially conscious, luxury fragrance house. Our vision is to use clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women.
Scents with a social conscience. Our collection of intoxicating fragrances are designed to transport and uplift whilst giving the wearer a role in the cycle of change; empowering all woven in the circle, from harvester to you.
Sana Jardin is built on the principles of a circular economy - our alternative business model enables the women in our supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production.
The female harvesters from the rural flower-growing region in Morocco, had limited access to work - just a few times a year, during the harvest. They also didn’t have opportunities for consistent employment due to their lack of skills training. In addition, 900 tonnes of natural and organic orange blossom waste by-product is created from the region.
We aim to address these problems through our Beyond Sustainability™ model, which empowers the floral harvesters with the skills and materials they need to increase their wages through commerce, not charity. The model is based on “flower recycling” within a circular economy and illustrates that luxury business can be used to drive social change. We offer business skills training to the local women so they can develop and sell their own range of products; candles and orange blossom water - all of which came from the waste of perfume production. They receive 100% of the proceeds.