Mendittorosa was born from a strong need of expression, which was felt during the whole life and that suddenly has become increasingly important.
Everything was awakened by the Volcano of Stromboli. Iddu, as it is called by visitors and locals, is a sort of connection with our soul.
One day, Iddu managed to transform past childhood memories into oblivion: memories of petals, smells, scents of different combinations as parts of moments of pure and unalloyed happiness which release immediate spark.
The result was a flood of overwhelming ideas. The inspiration that indicated a way forward: the way of evocative, artistic perfumes which speaks to the soul and tell unique stories.