With the opening of NICOLAÏ in 1989, Patricia de Nicolaï and her husband Jean-Louis Michau took an audacious gamble by creating, signing and selling her own perfumes. The era of the auteur in the perfume business hadn’t yet arrived, and being a ‘nose’ was primarily a man’s role.
From the beginning, the house of NICOLAÏ has taken devotion to top quality and complete creative freedom as its credo, maintaining a distinguished elegance that never bows to the diktats of marketing.
This was the philosophy of the Guerlain family, with Patricia being the great-granddaughter of Pierre Guerlain. Pierre, with his brother Jacques, propelled their company to success in the first part of the 20th century.