Descendant of the Royal Konbaung Dynasty of Burma, Grandson of H.H. Princess Yadana Nat Mai, Goddess of the Nine Jewels and heir to the last King of Burma, His Majesty King Mindon.
Prince Alex was born in Florence, Tuscany, where he studied art history. He spent his life cultivating the passion for plants and anthropology. He shares his adventures with his love and muse, artist Letizia Ridomi, living between their “secret gardens”: family sanctuaries around the world where he grows and sources materials and inspirations for his potions. First of all the castle of Montecucchi in Florence, where all the Extra Virgo perfumes are created.
Continuing the family legacy passed on by his beloved grandmother, Alex is involved with humanitarian and environmental projects aiding Myanmar, its natural biosphere and its people.
“…Creating perfumes has been my dream and passion as long as I can remember. I believe scent transcends time and space, is a symbol of peace and a connection with higher knowledge that can connect us with our planet and with ourselves. Plants and human kind have been entwined since the dawn of time and the scent of plants, minerals and animals is somehow their soul, their energy. The sensuality of the perfume world is a chance to spread positive vibrations and meaningful changes.”