Bogue Profumo





When our mind is cast to lavender, that typically masculine scent of propriety and cleanliness, ever since Roman times, we associate it with coyness and mildness. Even with its psychotherapeutic soporific qualities. But one whiff of Mem, Bogue’s controversial take on unisex perfumery for the 21st century, will be enough to change one’s mind.

The wild, sharp contrast between the two ends of lavender oil, astringent and medicinal on one end, and liquorice-like caramel on the other end, is at the heart of Mem’s arresting mien. This interplay between edible and inedible, of the confectionery and of the barbershop atmosphere of green soapy lather, belies the greatest achievement in Mem; the interlacing of a roaring civet note of pure animal with smoky tendrils of incense, the latter scented with jasmine.

The civet raises its furry head from underneath the clean and the sweet, and allied to musky, milky sandalwood, suggests a comfy intimacy like the intertwined bodies of familiar lovers. In Mem one can forget that “all animals get sad after sex”. It’s pure pleasure, bottled.

Notes: Petitgrain, Mandarin, Grapefruit, Lavender (4 Different Species), Ylang Ylang, Lily Of The Valley, White Champaca, Jasmine Grandiflorum, Rose Damascena, Bourbon Geranium, Vanilla, Peppermint, Laurel, Siam Benzoin, Rosewood, Sandalwood, Himalayan Cedarwood, Labdanum, Ambergris, Musk, Castoreum, Civet, Amber

Perfumer: Antonio Gardoni


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