It was 1989. Along with shoulder pads, big hair and our new designer trainers, we were in love with the music of Madonna, Kylie Minogue, Black Box and Soul to Soul, who were bringing us Back to Life. We wanted to show off our new found love of interior design, whether we took a modernist approach, adopting trendy minimalism in chrome and smoked glass, or if our chosen style was for country living, featuring Laura Ashley floral chintz, with plenty of fabric swags and trims, offset by dried flowers.
Into the scene came Milano Cento, inspired by the classic sophistication of all things Italian and aimed at those who wanted something more unusual and understated. This classic, aromatic men's fragrance - with its twist on the traditional citrus, herbaceous and woody style quickly established its own niche following amongst those who desired something that bit different, and who were prepared to seek it out. Before long it had become available in leading department stores and independent perfumery shops up and down the country. Milano Cento had truly arrived. We had discovered it and we loved it.
Time passed and we found other fragrances in other styles, but Milano Cento hadn't quite gone away - people still asked for it. There was something special that hadn't been forgotten and then the time seemed right to revive the memory and start again.
And so, in 2016 returns the Milano Cento that we knew and loved, recognisable to its original fans, but revamped with a nod to current trends. The highly successful fragrance remains the same, but the original line has been trimmed and revised to an EDT in two sizes and an opulent Body Wash. This sophisticated men's fragrance helps us to create new memories, but also to look to the past, encouraging us to "Keep the memory alive..."